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How We're Different

January 16, 2020
How We're Different

Look, we know wedding planning can be stressful. When it comes to the flowers, you may not even be sure where to begin. 

Modern wedding planning has been rewired – with endless tools to plan your dream day online. You can use virtual reality to tour your venue, software to visualize your floorplan, and a dozen apps to manage your to-do list. But, somehow, you can’t even find the actual price of wedding flowers online.

We think it’s time for florals to catch up. 

Enter: Poppy. 

Think of us as your flower friend. We’re on a mission to make discovering and buying your wedding flowers easy, enjoyable, and fun. We know you have 162 things on your wedding to-do list, and by the time you come to us, you’ve already booked your venue, caterer, photographer, entertainment...and you’re wondering how you’re going to fit everything else into your budget.

Here’s what sets us apart:

1. We source directly from flower farms and trusted vendors. 

We can offer affordable florals because we source directly from farms and trusted vendors. We design our offerings around what’s in season (no peonies in December here) and farms we have deep relationships with, many of which we’ve personally visited.  

2. We use technology to reduce costs, and pass the savings on to you. 

Before we ever sold our first bouquet, we spent months strategizing the best way to leverage cutting-edge technology to deliver more value to our customers. The result is software to enable our customer service team to get back to Poppy clients at light speed, and tech to ensure quality at every step of the supply chain. For you, this means less time grappling for the right words to explain “boho chic”, and more “you really get me!” moments. 

3. We’re about empowering women, from seed to ceremony (and beyond). 

The flower industry is powered by women, but you wouldn’t know it if you looked at the list of the industry’s top executives. We think it’s time to flip the script, and we work with supply chain partners who agree. Rainforest Alliance certification is a baseline requirement for us, and beyond that, we prioritize Fair Trade partners and farms who provide world-class, free childcare on-site, enabling their moms to earn a living. While the industry doesn’t keep good stats on this, in our experience, way more than half of floral designers are women, and we are putting them to work, while providing them pathways to grow as designers and professionals. Finally, many of our customers are women -- women with sh*t to do, who may not have time to take multiple in-person meetings and calls to perfectly match the color of their hydrangeas to their table linens. We built this company first and foremost to empower our customers -- that means you. 

4. We’re working to make the wedding industry more sustainable. 

When you’ve been to dozens of flower farms  and seen the care, time and resources that go into cultivating a flower, then what it takes to move it thousands of miles by plane, truck and car, only to be thrown away after a few (glorious) hours at a wedding or event, it’s heartbreaking to think of all of that work, energy and effort ending up in the dumpster. That’s why we’re partnering with D.C.-based non-profits to offer a zero-waste option to all our customers. For only $150, you can cover the cost of retrieving, re-arranging and re-delivering your event florals to deserving local non-profits, like N Street Village. 

We’ll be real with you: The average spend on wedding flowers across the United States is $2,400, and our typical customer falls near that average. But we’re equipped to serve customers who want to spend as little as $500, or as much as $20,000. And we know what we’re doing -- our founder was trained in The White House flower shop and managed the florals for her own wedding, which was published in Martha Stewart Weddings

If you’re done spending countless hours online scrolling through “florists near me” until your eyes glaze over, if you’re looking at DIY packages wondering how the heck you’re going to magically become a florist the day before your wedding, or frustrated by random service fees that suddenly increase the price of your proposal by 20% with no explanation, then you’ve come to the right place.

We’re a full-service wedding florist delivering high-quality blooms that are actually within your budget. And if you’re not sure what your budget even is, don’t stress -- we’ll be upfront with you about what things cost, and why, so you can make up your own mind. 

Ready to take the first step with us? Discover your floral style.

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